The Labor-Gesher-Meretz list on Monday launched an ad targeting the LGBT community inside Israeli-Arab society, in an attempt to appeal to liberal voters affiliated with the Joint Arab List. The ad takes advantage of the conservative line adopted by the Arab list, which has not been supportive of the LGBT in the Knesset, Haaretz reported. The ad will appear with a slogan in Arabic, saying: “Labor-Gesher-Meretz – We stand alongside gays and lesbians.” The ad will be followed by a post in Arabic on social media, addressing LGBT community members. The campaign, conceived by Meretz chairman Nitzan Horowitz, himself a homosexual, allows the Zionist, leftwing list to siphon votes from the Joint Arab List without actually attacking it. The list will run the same exact ad in several languages, thus softening the appearance that it is critical of the Arab list for its anti-homosexual agenda.