US Army launches new animated recruitment video featuring LGBT+ family to diversify intake

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05/13/2021

The US Army has released a new animated recruitment campaign featuring five diverse soldiers and an LGBT+ family in the hopes of appealing to new young audiences. The campaign, which launched this week, is titled “The Calling” and features five animated short films detailing how a different person in each film decided to join the Army. One clip follows the story of corporal Emma Malonelord who was “raised by two supportive mothers” and goes on to operate the nation’s missile defense systems. “It begins in California, with a little girl raised by two moms,” Ms. Malonelord says in the clip. “Although I had a fairly typical childhood, took ballet, played violin, I also marched for equality.”

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