The Empty Consumerism of China’s ‘Queer Eye’ Clone


The core concept of Mango TV’s “You Are So Beautiful,” which premiered on the popular streaming network late last year, is simple. Each week, five fabulous experts band together to give glam makeovers to a revolving door of sartorially challenged sad sacks. They update their clients’ wardrobes and hairstyles, offer them hip lifestyle tips, and redecorate their apartments with chic new furniture. Then they stage a big reveal, and everyone gets together to talk, cry, and hug it all out. If all this sounds familiar, that’s because it should. Indeed, when I first heard about the show, my initial reaction was: “They’re making a Chinese ‘Queer Eye’?” I remember watching the original “Queer Eye for the Straight Guy,” which ran on American TV from 2003 to 2007, while in college and being shocked at the idea of a reality show starring sexual minorities.

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