A EXPO Diversity, event aimed at the end consumer, aimed at the public, LGBT and people who value culture, entertainment and quality products, will take place at the event center PRO MAGNO, in the capital of São Paulo, from the 22nd to the 24th of July. The space has 30.000 m² of covered area and the exhibition will occupy, with all its activities, the basement (parking lot) and the three floors of the pavilion. Because it is plural and inclusive, EXPO Diversidade will have a business pavilion, lecture and debate room, shows, exhibition rooms, space for sporting activities and a food court. The fair will welcome exhibitors of products and services from all segments of the economy and who want to reinforce or build their gay friendly image.