Target’s ‘Gay Nutcracker’ Christmas Ornament Sparks Backlash

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11/17/2023

Reviews of two LGBTQ+-styled nutcracker ornaments sold by Target have become deeply polarized after a Fox News report—but seemingly not because of the culture war over inclusive merchandise. “Gay nutcracker, complete with a rainbow hat, a trans flag—full price, $12, but right now it’s on sale for $8,” Fox News host Jesse Watters told viewers with a smirk on Thursday night. “Target also sells Santa ornaments, but Target Santa is in a wheelchair and is Black.” The retailer also sells white Santa ornaments, and a white version of the Santa in a wheelchair. Target was one of several brands to face a backlash and calls for a boycott earlier in the year over its LGBTQ+ Pride range, being accused of going “woke.” While experts have said such corporate advocacy provides an opportunity for brands to appeal to consumers in new markets, critics have accused companies of alienating their traditional customer base.

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