Target removing some LGBTQ merchandise following customer backlash

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05/23/2023

Target, which rolled out its Pride Collection at the start of May, is pulling some products from its stores after facing customer backlash, saying it was acting to protect employee safety, the company told Reuters on Tuesday. Target Corp (TGT.N) is offering more than 2,000 products, including clothing, books, music and home furnishings as part of its Pride Collection. The items include “gender fluid” mugs, “queer all year” calendars and books for children aged 2-8 titled “Bye Bye, Binary,” “Pride 1,2,3” and “I’m not a girl.” “Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and wellbeing while at work,” Target said in a statement.

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