Russian organic food retailer VkusVill has featured an LGBT family in its new promotional material this week, defying the country’s law against “gay propaganda toward minors.” As part of a series of health-conscious families, VkusVill spotlights a “matriarch” Yuma, her partner Zhenya and two daughters Mila and Alina, who practice ethical veganism, support fair trade and provide shelter to LGBT people struggling to find acceptance in their own families. “We believe not featuring the families of our real customers would be hypocritical,” VkusVill said, warning readers to “weigh all the pros and cons” before continuing further.