On Friday, President Trump tweeted a message in support of Pride month, which was breathtakingly disingenuous given his administration’s systematic assault on LGBT rights. After ignoring LGBTQ Pride month since he took office—and moving to roll back LGBTQ rights in so many areas—President Donald Trump had the gall to tweet about celebrating Pride on the eve of Pride month, in a couple of tweets on Friday in which he also claimed he had “launched” an effort to decriminalize homosexuality around the world. But Trump’s celebration of Pride is as fraudulent and calculated as his claim to be fighting to decriminalize homosexuality. This is in fact an attempt to portray himself as supportive of LGBTQ people as he gears up for the 2020 re-election campaign. The goal is less about getting much of the community’s backing—which will be near impossible—but more about keeping or getting the support of many others who might be turned off by blatant anti-LGBTQ bigotry.