More people identify as LGBT as social awareness grows in Japan: study

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01/11/2019

At least one in eleven people identify as lesbian, gay, bisexual or transgender, according to a survey conducted by advertising giant Dentsu Inc., while more than two-thirds of respondents were familiar with the acronym LGBT. Of the 60,000 people aged between 20 and 59 who responded online last October, 8.9 percent self-identified as LGBT individuals, a rise of 1.3 percentage points from the previous survey conducted in 2015, the company said.  “More people may have started to think about their sexuality as information about LGBT people has increased in the last few years,” a Dentsu official in charge of the survey said. Almost 80 percent of respondents said they wanted a deeper understanding of the LGBT community to ensure that they would not make LGBT individuals feel uncomfortable instead of just knowing the acronym.

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