Rex Young, a young Lagos-based Nigerian entrepreneur, is tapping into the country’s LGBT market. Young, a professional graphic designer, has delved into an untapped market of making custom-made T-shirts for Nigeria’s lesbian, gay, bisexual, and transgender [LGBT] community. Shirts under his brand ‘Revolt x Raldie’ are custom-made with strong messages aimed at promoting equality and social acceptance of LGBT persons, thus pushing back against negative narratives that tend to condemn and dehumanize sexual minorities. Nigeria is largely homophobic and so anything that aims to dispel the negative and wrong perceptions that people have about LGBT people is essential, which makes Young’s efforts truly commendable.