LGBT+ visibility builds acceptance, research finds

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05/27/2020

Americans are more likely to accept LGBT+ people if they see them portrayed in film, television and advertisements, said a survey released on Wednesday, findings that supporters say illustrate the benefits of visibility to the LGBT+ community. Nearly half of those who saw LGBT+ images in the media were more receptive of gay, lesbian, bisexual and transgender people, compared with a third who had not seen those images, according to research by Procter & Gamble Co., the consumer goods giant, and GLAAD, a U.S.-based LGBT+ nonprofit. The research surveyed about 2,000 non-LGBT+ U.S. adults. The findings come amid debate in the United States between rights advocates who back LGBT+ visibility and right-wing groups that oppose the images in mass media. “The findings of this study send a strong message to brands and media outlets that including LGBTQ people in ads, films, and TV is good for business and good for the world,” said Sarah Ellis, the head of GLAAD, in a statement.

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