At a downtown Sao Paulo tattoo studio, drag performer Hinacio King has a six-pack contoured onto their abdomen and their breasts tightly tapped down to transform into their alter ego. King is taking part in Brazil’s King of Kings competition, the first of its kind where 15 drag kings from around the country compete to win the title. “I just want to cause a bit of a shock. I want to make white cis heterosexual boys feel uncomfortable, that’s my goal”, said King, 33, who out of drag goes by Sarah Franchine, an occupational therapist who works with children.