Steven King, a popular content creator on the social media platform TikTok, said he stumbled across the video-sharing app by accident early last year. “I saw an advertisement for what I thought was an app that could put your selfies into motion” he said. “I downloaded it, and two days later I was posting my first video.” King, 47, started by sharing videos about his day, his relationship with his husband and what clothes he wanted to wear. They must have resonated because his following started to grow — all the way to 3 million as of this week. As Steven King’s TikTok account started to grow, he needed to be photo-ready every time he left his house, he said. “The amount of people that are seeing my face, that are engaging with these videos I’m creating,” he said, “really put me in awe.”