Hallmark Channel Reinstates Kissing Brides’ Ads After Backlash

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12/15/2019

In a change of heart, the Hallmark Channel will allow television commercials produced by wedding-planning website Zola that show two brides kissing. The cable network had pulled the ads over the weekend after the conservative group One Million Moms complained they promoted “the LGBT agenda,” according to the Associated Press. That decision prompted an immediate backlash from people including Ellen DeGeneres and Democratic presidential candidate Pete Buttigieg. The company has apologized and will reach out to Zola to reinstate the commercials, it said in a statement. “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused,” Mike Perry, president and chief executive officer of Hallmark Cards Inc., said in a statement. “Said simply, they believe this was the wrong decision.”

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