Nearly 1 in 10 adults across 30 countries identify as LGBTQ, according to a new global survey, but that number tells only part of the story. Age and geographic location played a central role in the findings, with younger respondents and those in more progressive countries significantly more likely to be included in that top-line number. Demographics, including gender, also figured noticeably in respondents’ views on issues like transgender discrimination and same-sex marriage. Ipsos, a market-research company, surveyed 22,514 participants in 30 countries in the Americas, Europe and Asia in February and March, and found that 3% identified as lesbian or gay, 4% as bisexual, 0.9% as pansexual or omnisexual, and 0.9% as asexual. Survey respondents in Generation Z (born after 1997) were two times as likely as millennials (born in 1981 to 1996) to identify as bisexual, pansexual, omnisexual or asexual, and four times as likely as those in Generation X (1965 to 1980) or baby boomers (1948 to 1964).