Georgian Condom Company Wins Freedom Of Expression Case At European Rights Court

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7/24/21

A Georgian condom company that uses creative advertising on its packaging has won a freedom of expression case at the European Court of Human Rights (ECHR). The case involved Georgian condom brand Aiisa, whose owner had to pay a small fine and recall its products in 2018 after Georgian courts ruled its advertising was unethical and “discredited religious symbols.” According to Tbilisi and appellate courts, the sexual nature of the packaging that used images of historical figures of Georgia and religious themes violated moral principles. However, the Strasbourg-based ECHR said on July 22 that Georgian courts violated Aiisa-owner Ani Gachechiladze’s right to freedom of expression. In its ruling, ECHR found the “views on ethics of the Georgian Orthodox Church took precedence in the balancing of various values” protected under the European Convention on Human Rights and Georgia’s constitution.

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