Gay Santa ad highlights big shift in Norwegian society

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12/22/2021

Christmas ads have become an annual tradition, often appearing as mini-films with their own festive story. But one Norwegian commercial, featuring Father Christmas kissing a man waiting for him at home on Christmas Eve, has become a surprise hit. In When Harry meets Santa, the four-minute ad by Norway’s state-run Posten postal service, the man is seen writing Father Christmas a letter to the North Pole with the message: “All I want for Christmas is you.” And he gets his wish. “We wanted to celebrate the 50-year anniversary since the abolition of a law prohibiting same-sex relationships,” says Monica Solberg, Posten’s marketing director. The ad has been watched well over two million times online. “The magnitude of response took us a bit by surprise. We expected a reaction, but not to such an extent.”

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