Doritos Cuts Ties With Transgender Ambassador After Backlash

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03/05/2024

Doritos on Tuesday confirmed that it had parted ways with a transgender influencer, but said that the decision was not the result of the transphobic backlash the partnership generated online. For a recent social media advertising campaign dubbed “Crunch Talks,” Doritos Spain, which falls under PepsiCo Spain’s branch of products, recently featured 24-year-old transgender singer and influencer Samantha Hudson in a 50-second branded video on Instagram. The video, in turn, became the subject of transphobic online backlash, with predominantly right-wing and far-right accounts calling for a boycott of the popular snack food brand. Many of the angry posts specifically cited last year’s calls to boycott the Bud Light beer brand and its parent company Anheuser-Busch after they sponsored a single short Instagram video with a transgender influencer. The calls came amid a notable increase in transphobic rhetoric from conservative voices and a greater push for anti-trans legislation from conservative lawmakers. While the boycott has been credited in part for the downturn in sales for Bud Light, other attempted boycotts in the wake of it had much less impact.

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