Cuba uses media blitz to promote ‘yes’ vote on new LGBT-friendly laws

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09/23/2022

Cubans will cast ballots this Sunday on whether to approve a new ‘family code’ that would legalize gay marriage and boost women’s rights, with the government urging citizens to vote “yes” despite anger over the worst economic crisis in decades. The Communist-run government – long the vanguard of Latin America’s left – has in the last week flooded state-run media with stories and celebratory images promoting a vote in favor of the code. The campaign has included promotional spots on radio and TV, eye-catching roadside billboards touting diversity, rallies along Havana’s picturesque Malecon oceanfront esplanade, and tweets from President Miguel Diaz-Canel, who has called a “yes” vote a vote “in favor of democracy.” The new, 100-page code would cement Cuba’s laws around progressive social policy: legalizing same-sex marriage and civil unions, allowing same-sex couples to adopt children, and promoting equal sharing of domestic rights and responsibilities.

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