Cartier faces scepticism over China ring ads featuring same-sex couples

 | 
08/13/2020

A new Chinese commercial for a Cartier ring has drawn scepticism for portraying people who viewers believe were meant to be gay couples as family or friends. The 60-second clip shows several groups of people, including a man and a woman being obviously romantic, as well as two men cycling together, and two women. The commercial has no dialogue or text until the end, when it says: “How far would you go for love?” According to local media, Cartier also posted static adverts on its Tmall store page. Under an image of two women it said: “Mutual understanding beyond words. Witness our everlasting friendship.” A photograph of the two men said they were father and son. When it was pointed out the men were very close in age, different text was posted that said: “Father and son are like brothers.” One internet user said: “It’s weird to use a ring to explain the relationship between father and son.” They added that it appeared they were obviously meant to be a couple.

Regions: ,

Share this:

Latest Global News

Added on: 02/28/2024
02/28/2024
On February 8, 2024, the Ukrainian Orthodox Church – Kyiv Patriarchate awarded soldier Viktor Pylypenko a medal for his war service. But then, someone …
Added on: 02/28/2024
02/27/2024
In a harrowing series of events that shook Christchurch, five youths have been sentenced for their roles in unprovoked attacks on gay men, including …
Added on: 02/28/2024
02/27/2024
Students walked out Monday at Owasso High School in Oklahoma to protest bullying against LGBTQ+ students, and show solidarity with the local queer community …

Explore LGBTQ+ Issues

Other News from ,

Added on: 02/27/2024
Kaneshige ‘Kane’ Hirata, a former firefighter, and Kohei ‘Kotfe’ Katsuyama, a former police officer, have been in a committed relationship for the past 12 …
Added on: 02/26/2024
As the 46th Sydney Gay and Lesbian Mardi Gras prepares to kick off on March 2, the party buzz has caught on in the …
Added on: 02/25/2024
Hanania Ben-Shimon, the IDF reservist who was wounded as he killed one of the terrorists in the attack at the A-Za’ayem checkpoint near Ma’ale …