Cartier faces scepticism over China ring ads featuring same-sex couples


A new Chinese commercial for a Cartier ring has drawn scepticism for portraying people who viewers believe were meant to be gay couples as family or friends. The 60-second clip shows several groups of people, including a man and a woman being obviously romantic, as well as two men cycling together, and two women. The commercial has no dialogue or text until the end, when it says: “How far would you go for love?” According to local media, Cartier also posted static adverts on its Tmall store page. Under an image of two women it said: “Mutual understanding beyond words. Witness our everlasting friendship.” A photograph of the two men said they were father and son. When it was pointed out the men were very close in age, different text was posted that said: “Father and son are like brothers.” One internet user said: “It’s weird to use a ring to explain the relationship between father and son.” They added that it appeared they were obviously meant to be a couple.

Regions: ,

Share this:

Latest Global News

Added on: 06/16/2024
The Rome LGBTQ+ Pride parade celebrated its 30th anniversary Saturday as tens of thousands of people in brightly colored outfits marched through the Italian …
Added on: 06/16/2024
Officials this week removed the last traffic signs from a Los Angeles neighborhood to cleanse the area of its anti-gay past. The signs that …
Added on: 06/16/2024
That far-right parties fared well in the European elections came as no surprise – surveys had consistently foretold their triumph. The populist right has …

Explore LGBTQ+ Issues

Other News from ,

Added on: 06/16/2024
A petition against so-called “LGBT propaganda” has received more than 50,000 signatures, meaning Kazakhstan’s Ministry of Culture and Information must consider it. However, a …
Added on: 06/15/2024
A British-Mexican man who says he was targeted for being gay and arrested on false drug charges in Qatar has been given a suspended …
Added on: 06/13/2024
The fight for LGBTQIAA+ (Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, Asexual, and more) rights has been an ongoing struggle for decades. Throughout history, individuals …