Bold and timely’: New LGBT-friendly Cathay Pacific ad wins praise

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05/10/2019

Hong Kong airline Cathay Pacific rolled out a new promotional campaign this week – though one ad, in particular, stole the spotlight. Netizens have posted photos of a Cathay billboard showing two men holding hands and walking along a sandy beach, with the slogan “Move Beyond Labels.” It was part of the airline’s branding refresh unveiled on Thursday, entitled “Move Beyond.” “Is this true? Bold and timely for Hong Kong, Taiwan, and beyond,” lawmaker Ray Chan wrote on Twitter. Chan is the first openly gay member of Hong Kong’s legislature. The airline told HKFP that it embraces diversity and inclusion. “It is our goal to continue to make the Cathay Pacific Group a place where everybody can be themselves at work and so everyone can give their best,” a spokesperson said.

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