Alibaba praised by China’s gay community for ad recognizing same-sex couples

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01/08/2020

Online gay communities in China are lauding e-commerce giant Alibaba Group Holding Ltd for releasing a subtle ad that appears to feature a gay couple returning home for the Lunar New Year. In the 20-second spot, a young man enters his home and introduces a male companion as “Kelvin” to his mother. The camera cuts to a father figure leering at the couple with suspicion, and then to two girls sitting at the table who giggle knowingly. The ad ends when Kelvin refers to his partner’s father as “Dad,” causing an awkward silence at the table. The narrator then promotes a site-wide discount on dried seeds and nuts, riffing a Chinese-language expression for watching drama unfold.

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