Advertiser Cuts Ties With Hallmark Channel for Pulling Lesbian Ad

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12/13/2019

Following pressure from anti-LGBTQ groups including One Million Moms, the Hallmark Channel pulled four ads from wedding registry site Zola that feature lesbian nuptials, while keeping two Zola ads that don’t include the same-sex wedding narrative. Now, Zola has pulled the entire campaign from the Hallmark Channel and canceled all of its advertising with the network “for the foreseeable future,” a spokesperson told The Advocate. However, the ads that feature two women getting married is still airing on several other networks and is streaming on Hulu. Zola created six different ads for its campaign that ran on Hallmark, four of which included the same-sex couple. When Hallmark pulled the four ads featuring the gay couple but left the two ads that featured only opposite-sex couples, Zola made the decision to pull all of the ads, according to the spokesperson.

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