‘A new kind of soft power’: Jacinda Ardern appears on cover of Time magazine

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02/21/2020

Jacinda Ardern has appeared on the cover of Time magazine ahead of the anniversary of the Christchurch mosque shootings, in which 51 people were killed by a gunman. New Zealand’s prime minister was praised for her empathetic leadership following the mass shooting, which occurred on 15 March. The trial of the accused is set for June. The cover of the international edition of Time features the quote “Know us by our deeds”, taken from the prime minister’s recent address at the Big Gay Out, an LGBT festival she has attended for more than a decade, while the headline pointedly asks: “Jacinda Ardern Has the World’s Attention. How Will She Use It?” In the profile, author Belinda Luscombe describes Ardern as a “millennial woman” and writes of the prime minister: “Ardern’s real gift is her ability to articulate a form of leadership that embodies strength and sanity, while also pushing an agenda of compassion and community”, adding that Ardern has “infused New Zealand with a new kind of soft power” and doesn’t have to request meetings with world leaders anymore, they are now lining up to be associated with her.

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