As one billboard message puts it: “Everyone has the right to marry. Not everyone has basic rights.” Then there’s this one: “Imagine being denied healthcare because of who you are.” Viewers who want more information are directed to an associated website that’s prominently called out on both banners: BeyondIDo.org. It’s a reference to a national public awareness campaign that launched by the Ad Council, the nonprofit public service ad agency and the Gill Foundation, which supports LGBT equality efforts. The broader campaign features outdoor ads, and also nationally distributed TV and radio commercials. The point, as the website makes clear, is that while on June 26, 2015, the Supreme Court ruled that gay Americans have a constitutional right to get married, the fight for LGBT equality certainly hasn’t ended.
April 18 / Fast Company