Remember when the term “pink dollar” was first coined? It was one of the buzz phrases of the 1990s: a time of much change with regard to views on homosexuality in many countries. Lesbians were snogging on TV for the first time in Britain. In 1994, Australia passed a human rights act that finally scrapped the banning of gay sex. Meanwhile, there was a tornado of media coverage around the world of this “pink dollar”, as companies realised that a more open LGBT demographic was something they could lucratively market to.
January 4 / The Guardian