Facebook is limiting the availability of its rainbow reaction, which is meant to celebrate Pride Month, and is offering very little detail as to why. The reaction is currently unavailable in a number of locations, including countries with repressive LGBT policies such as Russia. The rainbow reactions went live this month as part of Facebook’s pride celebration, and appear next to Facebook’s traditional “like,” “haha,” and “wow” reactions. But Facebook says it isn’t rolling them out everywhere because it is “testing” them.
June 20 / Buzz Feed News